Outdated marketing strategy, competitor pressure, and dropping sales revenue recovery are some reasons why a company or professional individual might need to reposition and rebrand themselves. Dawn Blanchard's vast professional experience has made the journey of rebranding an exciting and profitable adventure for her clients.
It's important that you ask for an evaluation of your situation to see if rebranding makes sense for you before making the leap.
"Due to the tremendous impact that renaming and rebranding a company can have, it is critical to take the client through the process with great sensitivity and care. The new company identity and brand should also be launched in a subtle and methodical manner in order to avoid alienating old customers, while aiming to attract new business prospects. There is no magic formula, however, there is a methodical process which involves careful strategy, memorable visuals and personal interactions, all of which must speak in unison for a customer to place full trust and invest their emotions in what is being offered." Quoted from Wikipedia
Below is a portfolio of a few of the rebranding projects designed and executed by Dawn Blanchard.
Graphic Design – View Dawn's graphic design portfolio to see other projects and marketing media created to fulfill client needs. These projects also include digital media such as flash, tutorials and animation. Visit Graphic Design
